About Us

Who we are

Finance that works for everyone

BeniSS Finance Limited is focused on making financial products easier to understand and access. From personal and business loans to credit cards, investments and insurance, we help customers and partners find the right options with clarity and support.

We operate as part of a broader group that also works in real estate and related services, with a shared emphasis on integrity, long-term relationships and practical solutions for everyday money needs.

Through our digital platform and partner network, we offer loans, products on flexible payment plans, credit card options, mutual funds, deposits and insurance — with tools such as calculators, application guidance and ongoing support.

1996

Incorporated

Loans

Personal to vehicle

Partners

Network & app

Pan India

Digital reach

Purpose

Mission & Vision

Our Mission

To provide accessible, affordable and transparent financial solutions — so individuals and businesses can borrow, spend, invest and protect with confidence, supported by clear processes and responsive service.

Our Vision

To be a trusted finance partner known for reliability, innovation and impact — connecting customers and channel partners to the right products across loans, cards, investments and insurance.

What guides us

Our Values

◆

Integrity

Honest communication and fair dealing in every product and partnership.

◎

Clarity

Simple explanations of rates, terms and processes — no unnecessary jargon.

⚡

Accessibility

Digital-first journeys and partner support so more people can apply and manage easily.

🤝

Partnership

Strong relationships with customers, agents and product providers for mutual growth.

Team

Leadership

Directors and key management guiding BeniSS Finance Limited.

MK

Manoj Kumar

Director

Associated with the company since 2017. Focused on strategic direction and overall governance.

RY

Radhey Shyam Yadav

Director

Director since 2020. Contributes to operational oversight and long-term planning.

NK

Naveen Kumar

Director

Board member supporting growth initiatives and stakeholder engagement.

SB

Sajjan Beniwal

Director

Director contributing to business development and partnership strategy.

AD

Amit Dangi

Director

Board member focused on compliance, risk awareness and sustainable growth.

+

Leadership team

Management

Supported by functional heads across products, partnerships, technology and customer experience.

Director names as per public company records. Roles and responsibilities may evolve.

Impact

CSR Initiatives

Our commitment to financial literacy, community support and responsible growth.

📚

Financial literacy

Workshops and digital content to help people understand loans, credit, savings and insurance — so decisions are informed and confident.

🌱

Community support

Support for local causes and social development initiatives aligned with the group’s focus on accessible solutions and long-term impact.

💼

Partner enablement

Training and tools for channel partners so more people in smaller towns and cities can access formal financial products fairly.

♿

Inclusive access

Emphasis on clear communication, digital journeys and product options that work for first-time borrowers and new-to-credit customers.

🌍

Responsible conduct

Commitment to fair practices, grievance redressal and transparent terms in line with regulatory expectations and customer trust.

🎓

Skill & awareness

Internal and partner education on product suitability, compliance and customer protection as part of everyday operations.

Updates

Newsroom

Company updates, product launches and platform announcements.

App
v2.0

BeniSS Finance App v2.0 is live

Faster approvals, better tracking and new co-branded credit card offers. Update the app for the latest experience.

Product

Loans

Higher earnings on select loan products

Limited-time boost for partners on personal and business loans. Attractive commissions on disbursals.

Partners

Invest

Mutual funds & share market boost

Higher trail commissions on SIPs, demat accounts and IPO assistance for registered partners.

Investments

Cards

Co-branded credit card offers unlocked

New co-branded card propositions and partner incentives. Explore apply and benefits journeys on the platform.

Credit cards

FDR

Fixed deposit & FDR partner offers

Competitive FDR options with partner earnings on select deposit products. Check current rates and terms.

Deposits

Learn

Articles & Insights

Guides and explainers on loans, credit, investments and smarter money decisions.

Fixed deposits

Jun 10, 2025

Ground-breaking fixed deposit insights

What to know about FD rates, tenure and safety when planning short- and medium-term savings.

Read more →

EMI card

Jul 15, 2025

How is your Insta EMI card limit decided?

Factors that influence EMI card limits and tips to use them responsibly for big-ticket purchases.

Read more →

Personal loan

Apr 01, 2024

5 reasons to apply for a personal loan

When a personal loan can help — medical needs, education, consolidation and planned expenses.

Read more →

Mutual funds

Jun 20, 2025

What are ELSS funds?

Equity-linked savings schemes, tax benefits under applicable law, and lock-in basics for new investors.

Read more →

Car loan

Apr 01, 2024

Factors affecting used car loan eligibility

Age of vehicle, income, credit profile and documentation that lenders typically review.

Read more →

Loans

Apr 01, 2024

Common mistakes when applying for a loan

Avoid incomplete forms, multiple simultaneous applications and overlooking interest vs total cost.

Read more →

What we offer

Products & Services

📋

Loans

Personal, business, home, car, two-wheeler, gold and other loans with guided application support.

💳

Credit Cards

Apply for cards, explore benefits and track offers suited to rewards, travel and everyday spend.

🛒

Flexible Payments

Electronics, mobiles, appliances and more with convenient payment options via our mall and partners.

📈

Investments

Mutual funds, share market access, fixed deposits and related investment products.

🛡

Insurance

Term, health, motor and other protection products to help secure families and assets.

📱

App & Tools

App-based journeys, calculators, bill payments and partner dashboard for promotions.

Ready to connect?

Whether you are a customer looking for a loan or card, or a partner interested in promoting products — we are here to help.

Visit BeniSS Finance

Finance that works for everyone

Mission & Vision

Our Mission

Our Vision

Our Values

Integrity

Clarity

Accessibility

Partnership

Leadership

Manoj Kumar

Radhey Shyam Yadav

Naveen Kumar

Sajjan Beniwal

Amit Dangi

Leadership team

CSR Initiatives

Financial literacy

Community support

Partner enablement

Inclusive access

Responsible conduct

Skill & awareness

Newsroom

BeniSS Finance App v2.0 is live

Higher earnings on select loan products

Mutual funds & share market boost

Co-branded credit card offers unlocked

Fixed deposit & FDR partner offers

Articles & Insights

Ground-breaking fixed deposit insights

How is your Insta EMI card limit decided?

5 reasons to apply for a personal loan

What are ELSS funds?

Factors affecting used car loan eligibility

Common mistakes when applying for a loan

Products & Services

Loans

Credit Cards

Flexible Payments

Investments

Insurance

App & Tools

Company information

Ready to connect?